GREETINGS, I'M
NICO WILLIAMS
Artist Name: Nico Waaaves
Creative Director / Brand Director
I lead visual systems and video led campaigns that reshape brand perception and accelerate growth.
ABOUT ME
I’m a Creative Director and Brand Lead who builds visual systems and video-led campaigns that shape how brands are seen and experienced. I work at the intersection of strategy, design, and storytelling, focusing on clarity, intention, and ideas that actually connect with people not noise or trend chasing. Whether launching a product, evolving a brand, or scaling a visual identity, my approach is grounded in problem solving and cultural awareness, creating work that performs across platforms and holds up over time.
DISCOVER MY LATEST WORK
Nov 2014 - Oct 2015
Patchwerk Recording Studios
Social Media & Content Lead
The Challenge:
Patchwerk needed to grow its digital presence and engagement within a highly competitive music and culture space.
My Role:
Developed and executed social media content strategies, managed event coverage, and created visual and video assets tailored to the brand’s audience and culture.
Impact:
Increased audience engagement and follower growth across platforms, helping position Patchwerk as a culturally relevant destination within the music industry.
Oct 2015 - Feb 2018
HDO- Multimedia Designer
The Challenge:
The brand needed stronger visibility, clearer messaging, and high impact creative to drive foot traffic and sales across multiple regional markets.
My Role:
I directed and executed multi-channel campaigns spanning print, digital, social, and video, while managing a $1.5M annual advertising budget and leading all video production efforts.
Impact:
Helped increase sales by 75% across 20 regional markets, improved in store traffic, and elevated brand recognition through consistent, performance-driven creative.
Mar 2018 - Dec 2018
Diablo / Freud Tools — Graphic & Product Designer (Contract)
The Challenge:
Product lines required cohesive packaging and marketing materials that aligned with brand standards while standing out in a competitive retail environment.
My Role:
Designed product packaging, branded templates, and press-ready marketing assets while collaborating closely with marketing teams to ensure consistency and efficiency.
Impact:
Strengthened product visibility at retail, improved production workflows, and reduced revision cycles through standardized design systems.
Feb 2018 - Present
Freelance — Creative Director & Multimedia Designer
The Challenge:
Clients across industries required creative leadership that went beyond execution they needed clarity, strategy, and cohesive brand storytelling.
My Role:
Led end-to-end creative projects spanning branding, campaigns, video, and digital experiences, partnering directly with clients to define objectives, creative direction, and execution.
Impact:
Delivered tailored brand solutions that improved visual clarity, engagement, and consistency while building long-term client relationships and repeat business.
Jun 2019 - Present
Simeio- Creative & Brand Lead
(Current)
The Challenge:
Simeio needed a cohesive brand system and creative strategy to support rapid growth, complex offerings, and multi-channel marketing efforts without losing clarity or consistency.
My Role:
I led creative direction and brand strategy across print, digital, web, and video, owning the visual system, brand guidelines, and campaign execution.
Impact:
Delivered consistent, scalable brand experiences across all touchpoints, strengthened internal alignment, and supported marketing initiatives that contributed to measurable business growth and improved brand perception.
CONTACT
For inquiries, collaborations, or just to say hello, feel free to reach out to me. Let's bring your creative vision to life!